In the age of the Internet, it seems like anything is possible. Even a decade ago, we couldn’t imagine how easy it would be to buy wine from our favorite retailer at the click of a button. (Check out a brief look at the emergence of online wine shops
in Wine Spectator
’s 40th anniversary package.) Considering the increasing number of states allowing direct-to-consumer shipping
it’s obvious that buying online is popular, but we want to know why.