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Whisky Advocate Launches Redesigned Website

Wine Spectator's sister publication gets a sleek new digital look and a trove of free web-exclusive content for whisky lovers
Wine lovers who enjoy spirits will find a comprehensive resource for all things whisky (and whiskey).

Posted: May 15, 2017

Whisky Advocate, the world's leading authority on whisky and spirits, has upgraded its digital experience with a redesigned website, WhiskyAdvocate.com. Wine lovers who enjoy spirits will find a comprehensive resource for all things whisky (and whiskey), with a design optimized for desktops, tablets and mobile devices. WhiskyAdvocate.com features a trove of new, free content, including more than 3,500 whisky ratings, the latest in whisky news, educational videos and cocktail recipes.

“We recognized a need to create an enhanced digital experience to help whisky lovers delve deeper into their passion and the world of whisky. The website is part of a new chapter for Whisky Advocate, as we plan on expanding our digital presence even further in the upcoming year,” said Marvin R. Shanken, founder and chairman of M. Shanken Communications, and editor and publisher of both Wine Spectator and Whisky Advocate.

WhiskyAdvocate.com has an extensive, searchable library of tasting notes, with more than 3,500 reviews of whiskies in all styles, from Scotch and Irish whiskey to Bourbon and rye. A "Whisky 101" companion features primers and pointers for novices and experts alike. A news section delivers the latest scoops from the world of whisky. New videos explain styles and techniques and introduce viewers to talented distillers and blenders. Cocktail recipes from top bartenders range from classic to cutting edge, providing libations for all occasions. Users can also get news and tickets for upcoming WhiskyFest tastings.

"Whisky Advocate's new website puts the knowledge that whisky lovers want at their fingertips when they need it most," said Jeffery Lindenmuth, executive editor. “Like the world of wine, the world of whisky is incredibly dynamic, welcoming new products and new enthusiasts every single day." Drinks lovers can explore that world at WhiskyAdvocate.com.

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